Blog Content - What’s The Point?

Writing by Brick Marketing on Saturday, 29 of March , 2008 at 7:13 am

Trying to get that killer article? Looking for a post that’s going to get to the front page of Digg? I am probably not going to be a lot of help today. However there is one major point when it comes your blog content that really does need addressing - is there a major point to your post?

I am sure you have seen a great title on a post and decided to check it out. Whilst reading you get that feeling of disappointment slowly creep through you as you wonder - where is this post going?

When determining your blog content a great starting place is to find a main point. From there you can derive a clever title, an opening paragraph that introduces the main point, and an article that addresses that point. It can be fairly obvious when reading a post when the author has not had a clear point to make and has started writing in a random fashion.

If you are trying to gain a reputation for providing reliable content then the last thing you want is to send a message that you are a rambler. I am sure there are some blogs where rambling random thoughts are not only appropriate but valid. These sites are often read for pleasure and humor and are generally not taken seriously.

In brief - what’s the point of having a great title if the blog content doesn’t have a point to make.

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Category: Blog Content

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