Blog marketing, web site marketing; it is all marketing. I am often amused to see ‘specialist’ proclaim that internet marketing requires special skills that only those from within the online marketing industry can do. What a load of ####.
Marketing is marketing. Some of the tools used may require some specialized training, however the general principles of marketing still apply. It doesn’t matter whether you are using old fashioned (but still popular) print media, radio, television or any other form of marketing, it is still marketing – in this case, using the internet.
I am prepared to accept that once you have decided on your marketing strategy and the message you are trying to deliver, you may then use specialist to create some parts of the campaign – television crew, radio sound recordist or print layout artist. Likewise with the internet, you may employ a graphic artist to design a banner, or a programmer to write the software or pages, the actual campaign itself will have been designed by a marketing specialist.
When deciding on a blog marketing campaign, think first of marketing. Design a good marketing strategy then look at how you can deliver that campaign – online is not always the only way. You product, service or blog should drive the marketing campaign.
If you start to think online first and what methods could be used to deliver your campaign, you run the risk of letting the marketing vehicle drive your campaign and not the product. This could limit the effect of any blog marketing campaign and result in a waste of marketing funds.
When it comes to blog marketing, let the blog drive the campaign, don’t let other factors unduly influence your campaign.
