Blogging income is difficult to generate these days. There is the constant problem of banner blindness to contend with. Often what are supposed to be context based ads appear to be totally unrelated. Affiliate advertising can be hit and miss and can often depend on trends.
The question is, what can you do to maximize any opportunities that come along. These tips may just help a little.
- Remove any under performing ad units, particularly Adsense. Adsense will pay all ads in your account based on the poorest performing. If you do receive a click, you want to receive the maximum benefit for it. If you have any Adsense ad units that have less than a 2% CTR, remove them.
- If you have affiliate ads running, take a moment ever now and then to write about them – promote them a little. A 125 x 125 banner sitting in your side bar will not often sell itself. A little promotion goes a long way.
- Rotate your banner ads. Take a moment every now and then to rotate your banner ads. When using affiliate banners, check and see if they have a range of banners available. Rotate through the range until you find one that is more successful than the others, or just keep rotating them. This helps to ease banner blindness.
- Change the location of the ad units. Trial different places on your site to see which area has the highest return – you may be surprised.
Be selective in your advertisers. If after trying out some of the above, the ad unit is still not earning, remove it and try something else. Not all ads suit all sites.
By following these blogging tips you may at least increase your blogging income opportunities. The key is to maximize the available space to get the best return possible.
One final tip – make sure your site is attractive and welcoming to your visitor and that there is something there for them, that is, content. If you don’t have content and you site looks over commercialized, they will not come back and no visitors equals no blogging income no matter how well placed the ads are.
