Using A Guest Writer To Complement Your Blog Content

Writing by Brick Marketing on Friday, 7 of March , 2008 at 1:26 am

Sometimes it can be difficult to come up with good quality fresh blog content each and every day. One solution is to use the occasional guest writers. The difficulty is knowing where to find them.

I know several blogs that advertise for guest writers however this option is fraught with several difficulties. The major difficulty is telling someone that you do not require their services (because you don’t consider their quality, experience or knowledge good enough). If you don’t handle this correctly you risk alienating them and any of their followers. The best way to handle this situation is use the ‘little white lie’ philosophy and advise them that you have already found sufficient writers.

Rather than advertising, there are two options that are far better. The first is to look at those that are advertising themselves as guest writers. You can visit their blog, look at the quality of their articles and get an understanding of their knowledge and skills.

The second method is to visit blogs that you enjoy reading and ask them if they would be willing to write a guest blog. If you use any of the social widgets that show your visitors then check out those that visit regularly. They obviously have an interest in your blog content and if they write in a similar genre then they may be quite happy to write a guest post for you.

There are several benefits to using guest writers. First the guest writer provides some degree of importance to your blog. Other think your blog is important enough to write a guest post on. For the author, they have their name and blog URL placed onto another site providing free links and exposure.

One of the biggest benefits is freshness that a guest writer can bring to your blog. I like guest writers that are a little controversial, who don’t mind speaking out. It creates an online conversation and of course they can be as controversial as they like, it is not you making the statements. You can often ‘feed’ of this type of post for several days with comments and follow up posts of your own.

A guest writer can be a great asset to your blog content providing a different perspective, a change in direction and a little controversy. All good for the continued life of your blog.

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Category: Blog Content

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