Is There A Future For Blogging Income?

Writing by Blog Marketing Journal on Saturday, March 1, 2008 Comments Off

One of the fastest growth industries at present is that of the blog and the potential for blogging income. The question is going to be asked sooner rather than later as to the sustainability of this income. Blogging income can be derived from a diverse range of methods. These include your standard Pay Per Click advertising campaigns; Pay Per Action which seems to be gaining some momentum; and Pay Per View which appears to fading as a form of advertising. Emerging now are Pay Per View video formats and Pay Per Play audio advertising campaigns.

Along side those are the pay per post campaigns; the buying and selling of text links (although more SEO than advertising but income producing never the less); the buying and selling of advertising banner space and the never ending supply of affiliate advertising. Adding to this is the often dubious multi level marketing advertising campaigns that are sprouting up everywhere.

These all represent potential areas for blogging income. However, how long can the market sustain these forms of advertising? I ask this question since it is often more of a benefit to the publisher than it is to the advertiser particularly when click fraud and other illegal or at least immoral activities are undertaken. Are we reaching saturation point and is the blog the right place to advertise? I know from my experience in the blogging network, most bloggers don’t click on ads. Clicking on an ad takes them away from what they are doing, and that is reading blogs then moving on to the next blog.

Pay per post and paid links are currently out of favor with Google. Most bloggers are finding it difficult to generate pay per click revenues and the new pay per play video and audio advertising campaigns are having mixed reactions particularly if they slow the loading speed of a blog.

The older well known blogs are able to gain a good return on their efforts. New bloggers are struggling and often resort to the pay per post income streams then hit the panic button when Google drops their rankings.

Will we ever see a return to the more traditional buying of advertising space as in the off line publishing industry? I doubt it.  One area that I can see opening up, particularly for blogs with high traffic and good reputations, is the pay for recommendation style of posts. These will have a no-follow attribute as they are not looking to create link juice – they are looking for the recommendation and the click through to the advertisers site. Once marketing guru’s get their heads around this form of advertising it may well take off. When you think about it, it is no different to getting a well known individual to promote your product on TV. In this case you would be using a well known blogger to promote your product through their blog. The plus for advertisers, using a  TV commercial you wont see results until the viewer next visits a shop; with a blog you are going to see immediate click throughs.

As with most things in life, the more popular (or more famous/infamous) you are the more blogging income you are going to be able to generate. If you are new to blogging, concentrate on blogging. Build a reputation; build your traffic; ultimately, build a following of readers that come back time and again and who happily recommend your blog to others. Once you have built your ‘business name’, then you can think about your blogging income. Treat your blog like a business; most new businesses take anything from six to twelve months before they becomes profitable – your blog is no different. Put in that effort and there may well be a future for blogging income for your blog.

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