Blog Marketing Journal


Monthly archives for February, 2008

Top Seven Blog Design Mistakes



Creating a blog is easy and so is getting your blog design right. Avoid these seven mistakes and you should have a blog design that is all set for your content. Get your content right and you will have a blog that is well on the way to success.

MISTAKE NUMBER ONE: Not Using Your Own Domain Name - The biggest mistake many people make is in simply not believing in themselves so they head of for a blog hosted blog like WordPress.com or blogger.com. If you are serious about blogging then get your own domain name and hosting. In this day and age the annual cost is quite small.

MISTAKE NUMBER TWO: Not Defining Your Niche - A lot of bloggers use a scattergun approach when it comes to publishing content. Settle on a genre, even if it is a broad one, and stick to it. Make sure each post that is published relates to that genre.

MISTAKE NUMBER THREE: Not Creating An Identity - Readers will want to know who you are. One of your first tasks should be to write an ‘About Me’ page. This can be edited over time. A photo is also a nice touch.

MISTAKE NUMBER FOUR: Infrequent Posting - You may write the best material on the web but if you only publish when you feel like it you will not build a reader base. Establish a posting routine, preferably every day. If you cannot post every day then at least establish a routine that readers can expect. This may be every Friday, or every second day – so long as it is predictable.

MISTAKE NUMBER FIVE: Poor Post Titles - Make the the title of every post stand out so that it attracts readers. The more attractive or luring the title, the more readers you are likely to get.

MISTAKE NUMBER SIX: Burying Your Hits - You are sure to write some great articles. Make sure they are always promoted and readily accessible from the home page. It only takes a carefully crafted list of links.

MISTAKE NUMBER SEVEN: Dead or Mysterious Links - There is nothing worse that reading an article that has a link with no reference to what the link is about or where it is going. Users can hover a mouse over a link and when they do they expect to get some feedback as to where the link is going. Worse still is when the link proves to be a dead link. Check your links on a frequent basis.

Think about these seven blog design mistakes and then think about your own blog reading experiences. You will see that most, if not all are relevant to what you would like to see when visiting a blog. You want to know a bit about the author, you want regular on topic posts, you want to know where the links are going and often you will want to check out some of their older titles. Start to leave these out of your blog design and you will find that your blog reader base will not grow.

Starting a blog is easy, getting your blog design right is also easy – we often just make it hard on ourselves.

Posted in Blog Design - Tagged Blog Design, Top Seven Blog Design Mistakes
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This Blog Plugin Makes Photo Dropping Easy



This latest blog plugin for WordPress, Photo Dropper, allows you to search for Creative Commons photos on Flickr and, with one click, add them into your posts.

As with most WordPress blog plugins, just download the file and upload it into your plugin directory. Once activated go to to the Photo Dropper options. For commercial use you will need to select the commercial use option – this restricts the photos in the search to those allowed for commercial use.

The Photo Dropper blog plugin is accessed through the ‘Write Post’ window. Enter in your search text and Photo Dropper will search through Flickr and return thumbnails of those images marked as Creative Commons. You can preview the photo full size and then add the photo to your post with a single click. You can add the photo as either a small, medium or large image. Photo dropper will also add the photos attributes below the image.

Flickr has one of the largest collections of photos online. Creative commons photos are photos that the owners have marked for public use at no cost. For more information on Creative Commons  I suggest you read Skelliewag’s article on Creative Commons and the use of Flickr photos – this is the best article on this topic that I have read in quite some time.

This blog plugin has to be one of the best so far for 2008. It is very useful and I can foresee a lot of blogs now starting to include images in future posts.

Posted in Blog Plugins - Tagged Blog Plugins, This Blog Plugin Makes Photo Dropping Easy
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