Does your blog content planning include pillar posts? Do you have a clear idea of what a pillar post is? Pillar post are, as the name suggests, posts that support the whole structure of a blog. They are the kind of posts that people will reference time and again and are generally written to the following format.
- They are articles with a definite structure in that they include an introduction, a body, and a conclusion.
- They are usually longer than your average articles running to 700 or more words.
- Readers find the articles valuable and feel they benefit from the articles contents.
- The article is not only original it is fresh and demonstrates the authors expertise on the topic.
- The article remains valuable for a longer period of time.
- These articles are well researched and include referencing and other relevant links.
Pillar posts are important to your blog content as it increases your standing as a writer within the blogging community. You will know if your readers consider it a pillar post as it generally receives more attention in the social community through Diggs, Stumbles and other recommendations. Your pillar post will generally have the more inbound links than other articles within your blog content.
When it comes to your blog content you need a pillar post and it is handy to be able to write one on a regular basis. Just don’t over do it.
