Blog Content - Who Is Your Target Audience

Writing by Brick Marketing on Friday, 15 of February , 2008 at 6:41 am

When planning your blog content, do you write naturally, or do you plan for a particular audience? There is nothing wrong with either style, however, if you write to a particular audience, how effective are you.

If your blog content is aimed towards a particular social media audience, do you write for one particular outlet, or do you write in the hope of targeting them all? Each outlet has a particular leaning.  Skellie wrote a post on Problogger today that pretty much summed up the target areas for blog content on Digg Del.icio.us and StumbleUpon.

……Each service likes certain types of content and dislikes others. Digg likes mass appeal. Del.icio.us likes anything its users like, but an item won’t go popular unless the source page gets thousands of hits.

If you’re in a niche without mass appeal, SU can help you where the other services won’t. Digg’s categories are deliberately broad to avoid diluting its power to send waves of traffic……

If you are writing to target these social bookmarking sites then you need to have a thorough understanding of what is required.

Where I do take issue with this philosophy is that it can be difficult to write to this market every day.  Often it is more fruitful to write naturally on topics you understand and are completely comfortable with. Along the way you are going to have some good articles; some articles may be so so; and every now and then, an A++ article. When you strike that A++, you need to examine it carefully to see which social bookmarking site you can target, then fully optimize the article for that site. Hopefully you can then reap the benefit.

While waiting for that A++ article in your blog content, be active in each of your target social bookmarking sites. Promote the articles of other. They will come to appreciate your daily articles and when one of those articles shine, they will help promote it for. Try to get them to promote your post every day and they will become jaded and turn off.

Your blog content is very important. Your target audience is very important. It stands to reason that your blog content is written to satisfy you target audience.

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Category: Blog Content, Social Bookmarking

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