Social Bookmarking: The Most Cost Effective Way To Promote Your Site

Writing by Brick Marketing on Monday, 11 of February , 2008 at 9:11 am

Social bookmarking has to be the most cost effective way to promote your blog. The cost in dollar terms can be nil. The cost in time can be minimal once you are established. The rewards can be huge compared to other forms of blog promotion.

One of the biggest mistakes that new bloggers make is to try and get on the Digg or Stumbleupon hit parade. If you can get on the front page of Digg or get a good surge from Stmbleupon then sure, you are in for a fun ride. However  your bounce rate is likely to be huge, your click through rate low; and the
long term affects on traffic can be negligible.

If you are prepared to take your time, research several of the social bookmarking sites to get the feel for them and then spend some time getting to know the players, your long term traffic can be boosted; it will be quality targeted traffic as well.

By fostering relationships within these sites you will slowly build subscriber numbers and just as importantly slowly develop backlinks. With the increase in backlinks comes the increase in recognition by search engines and with that development comes the increase in quality targeted traffic.

The key to successful social bookmarking is to get to know the important people on these sites, promote yourself to them by visiting their blogs and leaving thoughtful and appropriate messages. Don’t jump in and add them to your contacts. Become known first. Don’t throw every article you write into the mix; promote your best articles. Finally, respect the other  players; promote their articles only when they deserve promoting; don’t promote articles to become popular. You will gain a reputation for being selective in what you promote, what you submit and who you befriend. Your opinion will start will be valued.

Compared to other forms of blog marketing, social bookmarking can be very productive and very cost effective.

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Category: Blog Marketing, Social Bookmarking

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