Using Graphics And Images To Augment Your Blog SEO

Writing by Brick Marketing on Friday, 8 of February , 2008 at 7:07 am

Many will argue that graphics and images do little to help blog SEO and blog marketing. This is debatable and will depend on how much emphasis you place on pure keyword usage and content optimization. If you believe as I do that traffic and external linking play a greater role in your blog SEO strategies then you may agree with the use of graphics and images after reading this article.

How will graphics or images help my blog SEO?

Graphics or images on their own will not help. It is how you use them and where you get them from that counts. To get the most from using graphics or images you need to visit sites such as flickr.com where there are millions of images, photos and videos on display. A site such as flickr.com has Page Rank which can be passed on to your site, in particular your post’s page. You just need to find the right photo or image and place it by direct link to the source.

Is it that simple - where is the blog SEO value?

No it is not that simple. You need several other factors to work for you. You can use a site such as flickr.com to store all your own photos or images. If you want to use someone else’s photos or images then you need to request their permission. This is where you get the PR value. Leave a comment on the photo owner’s photo requesting permission to use that photo. You can do this even if you host your own images. Search engines do not know who owns the images. A request like this obviously requires a link so that the photo owner can view the site prior to giving permission. That link in the comments is one link with Page Rank back to your blog.

Once permission has been granted, publish your post with the photo or graphic. Go back and leave a comment thanking them and pointing to the post itself so that the photo owner can see the photo in situ.Very few photo owners remove these comments as you have been very polite in requesting permission and included proper referencing in the post - it is free advertising for them. You now have two links, one to the home page from the request and one to the post itself - both carrying PR value.

All that is left is to ensure that the image and alt tags have been correctly formatted using keywords and you have a graphic or image that is going to provide some extra value to your blog SEO. Not only that, you have improved the overall appeal of your posts.

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Category: Blog SEO

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