A bouncing blog – sounds interesting. When it comes it blog SEO, you do not want a bouncing blog. What is bouncing. The bounce rate is a measurement of how many visitors land on your home page and then leave without visiting any other pages. Together with the time measurement, you can get a fairly good overall picture of your blog.
If you have a bounce rate of 70% with an average stay of 1.20 minutes; you know you are getting visitors, but they are not staying and certainly not staying long enough to read the landing page. There can be many reasons for this. Perhaps you have engaged in a pay per click campaign. People are clicking to visit but not staying. Perhaps your blog marketing is wrong with visitors arriving only to find you don’t have what they are looking for. This is a problem. It means your blog marketing campaign is not delivering.
If you do have a high bounce rate, you need to adjust your landing page to see what works; to see which modifications keep the visitors on your page and then deliver them to other pages.
Good solid blog SEO strategies along with constant analysis of your traffic should keep your blog from bouncing.
