Blog marketing can be a difficult task with varied results at the best of times. One marketing tactic is to use an email survey. Email surveys, when designed intelligently, can return positive results in several areas.
The obvious result from a survey is to gain feedback from your readers or clients. However, with some cleverly designed questions, an email survey can result in an increase in traffic. Using survey questions that ask the respondent to undertake comparisons on products, services, changes to your blog or post styles are just a few areas. These questions really require the respondent to visit your blog before they can properly answer the question.
A blog marketing email survey like this could also include free gifts, downloads or entries into a prize draw as a further enticement. One blog marketing tactic that I have seen used to effect is to use a standard survey but making the final question a ‘must visit to answer’ type question. Get the answer right and you are entered into a prize draw or receive the free gift.
With some thoughtful design, an email survey could also provide you with some valuable insight as to how others view your products or blog; what changes you may need to make; and what areas are currently working and not working.
Blog marketing can be difficult, however if you can think outside the square and use concepts like email surveys you may be surprised at the results.
