There are many blog metric tools out there, some free and some that cost a few dollars. I have become a little disillusioned with a lot of the measuring tools available. One reason for my dissatisfaction is the fact that each tool seems to return a different set of numbers. I find they are useful for measuring trends but not actual numbers.
Probably the best is the Google Analytics tools, however I find that even his tool doesn’t provide data that agrees with any other tool. Over time my reliance on any form of measurement including Page Rank has diminished to the point that I only look for curiosity and trends. If I want a real measurement of how well my sites are doing I use the one measurement tool that counts – the search engine.
I regularly take my keywords and run searches on each of them to see how well placed they are in the search results. After all, these are the results that matter most. Google Analytics does at least help to support the results I receive from my searches.
One tool I have come across, whilst not a blog metric tool, is SiteScan. Site Scan will scan all the pages on your site to determine whether or not your Google Analytics code is in place and being included in the analysis results.
Do you have a favorite blog metric or blog marketing tool? Is it accurate and reliable? Let me know if you do.
