Writing by Brick Marketing on Thursday, 17 of January , 2008 at 9:18 am Comments (1)
Social bookmarking is a great tool for getting your site or individual articles out into the blogosphere. To bookmark a site or post you need only log in and submit your site or post. Social networking on the other hand is time consuming and involves befriending others. Reading their blogs and commenting or entering into discussions.
There are many different networking opportunities available. They range from all purpose sites like BlogCatalog to the numerous topic specific forums. To find a forum for your niche just visit your favorite search engine and enter the niche and the word forum, for example, golf forum or SEO forum.
Why is social networking important? Social networking is a way to get your name out there (along with your site). One of the things I have noticed is that the big name bloggers just don’t have the time to answer every question thrown at them, except through forums where they can pick and choose the topics and discussions to participate in.
Forums are a particularly good place to develop a name for yourself. Find areas where you have good knowledge of the subject matter and start to answer some of the general questions. Over a period of time you will develop a reputation for being the person with the answers. With that recognition comes the ability to answer questions through blog posts. Forum users will then add your site to their regular reading list, or better yet, subscribe to your posts or newsletters.
One word of caution. Make sure you are aware of the forum’s rules regarding the kinds of posts you are allowed to make and whether or not you can include your own sites URL. Most sites don’t mind referencing your own URL so long as it is in context and you art not spamming. Social bookmarking is a great short term method to gain traffic - social networking is much better for gaining long term traffic and building your name.
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Category: Social Bookmarking
Writing by Brick Marketing on Wednesday, 16 of January , 2008 at 7:03 am Leave a comment
A lot is written on the topic of Blog SEO but I see very little written about the use of graphics. Your graphics are just as important as the text, in fact more so if they do not render well on the screen.
Each browsers uses a different set of rules to render the graphics to the screen. If you use FireFox, particularly some of the older versions, you may find that when hovering your mouse over an image nothing happens. Internet Explorer on the other hand will display the ALT tag text. Some users prefer to have the graphics function of the browser switched off - in other words, they do not want graphics displayed. This can make a page look rather strange unless you code the graphics correctly.
The Insert/Edit image function in WordPress has a very limited capability. When inserting an image into your content you can use the Insert/edit image function but you will need to enter the code window to clean up the graphics tags.
Optimized Graphics Tags:
<img src=”http://yourimage-url.here” alt=”name of image” title=”name of image” border=”0=none 1,2,3 etc for thickness” width=”xx%” height=”xx%” align=”left, right, center” vspace=”10″ hspace=”10″>
That is a long tag. A quick look at each component.
The IMG SRC (image source) tag tells the browser where to find the image.
The ALTÂ tag is the text that is placed on the screen if the browsers image function is switched off or if the path to the image has been broken (the image may have been deleted for example) - use keywords in this text.
The TITLE tag is the text that is displayed when the mouse hovers over the image (you can get clever and use promotional text here - for example - “click here to see more on blog SEO“) - again, use keywords in the text.
The BORDER tag sets the thickness of the border - zero for no border or you can leave the tag out altogether.
The WIDTH and HEIGHT tag allow you to render the graphic in a size other than the original. You can use sizes greater than 100% but always check how well the graphic appears. You can use just the width tag as most browsers will automatically resize the height according to the width. I find it best to use both tags.
The ALIGN tag places the graphic to the left or right of the text or centers the graphic with text top and bottom. If you are looking for a magazine affect with the text wrapping around the graphic - use the left or right attribute. (note again, not all browsers render this correctly).
The VSPACE and HSPACE are measurements in pixels that tell the browser how much ‘white’ space to place around the graphic. If you leave this tag out the text will placed hard up against the graphic.
Once you have placed the graphic, if it is a third party graphic (taken from another site) then it is always a good idea to link to the graphics source in the accompanying text.
If you follow those tips, your graphic should render well in most browsers and search engines will know where the graphic came from and its importance to the content.
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Category: Blog SEO, Blogging Tips, WordPress tips
Writing by Brick Marketing on Tuesday, 15 of January , 2008 at 6:37 am Leave a comment
These blogging tips will help resolve what is, arguable, the one fear that all writers suffer - writer’s block. First, a quick definition. Writer’s block is the inability to either come up with a topic to write on, or the inability to turn an idea into an article.
Every writer has suffered from it at some time in their career. Even the great writers. Bloggers are no different particularly if you write every day. If you ever find yourself struck with the dreaded writers block, come back to these blogging tips and see if they help.
Tip 1: Stop writing, forget about writing, surf your blog network. Read not for inspiration, but for knowledge and enjoyment. If along the way ideas start to form, write them down immediately. I find it useful to have notepad open in the background where I can put thoughts, copy and paste URL’s and even copy and paste text that I think would be useful.
Tip 2: Walk away -totally away. Go and do something else. Go for a walk, mow the lawn, anything but writing. If possible do something that involves solitude. Walking or jogging is ideal. A great tool here is a mini voice recorder. Some of the latest MP3’s have this function. Any great thoughts surface - record them.
Tip 3: Subscribe to posts by email from several of your favorite knowledgeable bloggers. When reading only delete them if they hold no interest. Those posts that are interesting and offer writing opportunities for the future -save the email. When writer’s block strikes, dig them out and start reading.
Tip 4: Write about an entirely different subject. Write a letter. Write comments on other blogs. Do some rambling writing where you just start writing and let your thoughts carry you along. Walk away and come back in half an hour to read what you have written. You will be surprised at the results.
Tip 5: This tip is a little different. Be Prepared. Sometimes the block cannot be resolved quickly so always have one or two articles pre-written that you can call on in emergency.
My biggest blogging tip of all though is - don’t let writer’s block get to you - the worst thing that can happen is that you miss today’s post.
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Category: Blogging Tips
Writing by Brick Marketing on Monday, 14 of January , 2008 at 6:16 am Comments (1)
These WordPress tips can be used to present your blogs content using some attributes that are not present on the WordPress toolbar. To use these tips you will need to enter them through the code screen when creating your content.
You are probably familiar with the bold and italics attributes. You can also use strong or emphasized to highlight your text. Other attributes include big and small and superscript and subscript.
To get this effect use the following codes either side of the text you want to enhance.
<b> </b> for bold
<i> </i> for italics
<strong> </strong> for strong
<em> </em> for emphasized
<big> </big> for big
<small> </small> for small
<sup> </sup> for superscript
<sub> </sub> for subscript
One attribute that is a little more complicated is the horizontal rule that I have just used. It is good for breaking up topics within the one post. This code includes parameters such as ALIGNMENT - left, right and center. WIDTH - the length in pixels of the line and SIZE - the thickness in pixels. The noshade command determines whether or not the line is filled or hollow as sown below.The code for the above line is:
<hr align=”center” noshade=”0″ size=”4″ width=”400″ /> and for the line below:
<hr align=”center” size=”4″ width=”400″ /> (note the omission of the noshade)
Several points to note with this code. All the attribute parameters are inside double quotes. The tag, HR, is between the < and > - note the trailing / - this closes the tag.
A short word of warning. If you pride yourself on having 100% strict xhtml then do not use the HR tag as it is not supported. You should also check your formatting in both Internet Explorer and FireFox - there are times when what works in one will not work in the other.
For headings, use a heading tag. Note the closing tags at the end of the line - these must be used. The tags for these are <h1> </h1> through to <h6> </h6>. You will also need to take into account your themes CSS which is file of code that changes some of the attributes. The CSS for this theme has been altered to display the <h1> </h1> code in white (which does not work on a white background> so I have omitted the code from this list. Your template may well support the use of it.
heading 2
heading 3
heading 4
heading 5
heading 6
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Category: Blog Content, Blogging Tips, WordPress tips
Writing by Brick Marketing on Sunday, 13 of January , 2008 at 9:15 am Comments (1)
Blogging income can be earned from many streams with the most popular being Google Adsense. Over the last few days we have seen the banning of IncrediMail, one of the largest listed companies to ever receive a Google ban. I wont speculate on reasons behind the ban, however I think it is a timely warning to all bloggers who display any of the Google ad units to take care.
Google’s policies are fairly clear. The consequences of breaching them are just as clear - you will be banned and lose any income already accrued.
The two biggest problem areas are Invalid Clicks and Encouraging Clicks. To quote Google:
Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited*
Other areas to be wary of include the sites content, both the site and the ads behavior, the ad placement and competing ads. Failing to comply with Google’s policies:
we may disable ad serving to your site and/or disable your AdSense account. While in many cases we prefer to work with publishers to achieve policy compliance, we reserve the right to disable any account at any time.*
The bottom line is if you are looking to Google for blogging income then make sure you read their terms and conditions along with their program policies.
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Category: Blogging Income
Writing by Brick Marketing on Saturday, 12 of January , 2008 at 7:38 am Leave a comment
One WordPress tip that I don’t see posted all that often is WordPress’ ability to save numerous posts without publishing.
The worst thing that could happen to any writer is writers block. Conversely, I am sure there are times when you could write all day. If you post using the WordPress platform then it is very easy to create all that content without actually posting it.
What about holidays. Do you worry about keeping your blog up to date whilst on holidays. A simple solution is to take your laptop with you everywhere. Of course you do have the problem of reliable internet access. You could also post via your mobile phone. There are simpler ways to do things. You can enjoy your holiday or your time away and still keep posting, every day if that is your schedule.
Here’s How
The graphic on the left is a screen shot from the Coolayla WordPress panel and is taken from the sidebar in the ‘Write Posts’ tab.
WordPress has a feature known as ‘Post Timestamp’. One of its uses is to allow a blogger to write an article that will be published at some time into the future.
To use the feature, write your post as usual - however do NOT publish it. Once completed, check the check box (item one) marked ‘Edit timestamp’. Then modify the time and date that you would like to schedule the article for publication (item two). Finally, ensure that the ‘Post status’ - ‘published’ check box is checked (item three).
Hit publish and WordPress will file the article away until the designated date and time. The article will be automatically published on that day.
The other feature I mentioned, which is to create content without publishing, is very straight forward. Once you have completed your article, ensure that the ‘draft’ check box in ‘Post status’ area has been checked. Then simply hit the save button rather than the publish button. At any time in the future you can load up that article, make any changes, check the published button in the ‘Post status’ area and hit publish.
It is often a good idea to have a number of articles pre-written this way. You never know when writers block is going to hit, or when you are going to be called away. A simple WordPress tip that can save a lot of time and worry.
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Category: WordPress tips
Writing by Brick Marketing on Friday, 11 of January , 2008 at 2:05 am Comments (2)
Blog SEO is not all it appears to be sometimes. I read a lot of blogs each day and subscribe to many newsletters and blog feeds. I normally scan each of them, delete what has not caught my attention and give the others a second read. One such newsletter arrived today and the following paragraph caught my attention:
“Don’t buy paid links! Paid links are bad! Don’t cloak either. Search engines don’t allow it. You’ve all heard this before right?”
It appears not. The newsletter was from WebProNews and related to an interview between the author and Jeremiah Andrick, product manager for MSN Live Webmaster Tools. It appears that each of the search engines use different methods to determine what is allowed in web and blog SEO and what is not allowed. Further in the article Andrick stated:
“Paid links are a gray area. Are they of value to the end user? Sometimes they are. Often they’re less valuable and less relevant than the organic links on a page. We reserve the right to treat them that way.”
So from this statement you can assume that MSN does not ‘can’ paid links just because they are paid links. They take each link on its merit.
Whilst the article is worth reading it also made me realize how important it is to subscribe to newsletters or blogs posts. While surfing the blog jungle learn to value the information provided on each site. If it is valuable and you can relate to it then subscribe to their daily posts. Subscribing saves time as the information is coming to you.
Blogging Tip: Subscribe to Newsletters or Blog Posts that are relevant.
The article also pointed out the need to really think hard when it comes to Blog SEO strategies. Each search engine has different methods of rating web and blog pages and so you need to optimize to suit each one.Optimizing can be a difficult task particularly when the search engines constantly change their methodology. If your web page or blog is a professional one then the dollars spent utilizing the services of an SEO consultant will not be wasted.
Blogging Tip: Use Blog SEO methods to suit the various search engines or get an expert to do it for you
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Category: Blog SEO, Blogging Tips
Writing by Brick Marketing on Thursday, 10 of January , 2008 at 7:21 am Comments (1)
Blogging Income - some people want it - others steer right away from it. If you decide to look at blogging income options then there are several areas you must consider. Some of these options are:
- The type of advertising to include on your blog
- Where to place the advertisements
- What size advertisements
The type and placement of these ads are critical to the amount of blogging income that you can earn. Types of ads include:
- Adsense type units - Whilst Google are the best known there are many others including Yahoo and Bidvertiser. Google ads can be further broken into AdSense, AdSearch and Referral.
- Affiliate advertising. These generally require the placement of banners.
- Other pay-per-click (PPC) or pay-per-impression type ads
- Pay Per View video and audio
- Pay Per Post
Once you have selected the type of advertising you will use you need to think about the size and placement. The graphic on right, taken from Coolayla, shows the various areas on a blog page. You can think of your page as a piece of real estate with each area having a different blogging income capacity.
The red areas are the prime earning areas - they are also the area generally set aside for logos or banners. The orange section top center is also an area that generally makes a good return.
The most popular zone for ad placement and are the two yellow zones. The green zones have decreasing returns whilst the blue zone represents very poor blogging income potential.
The large pink area is your content zone. Advertisements can be placed here, particularly on internal pages where you can place the ads within the content, before the content and/or at the foot of the content.
How and where you place your ads is always a complex matter. You need to balance the look and feel of the blog, the readers comfort (which will affect their decision to return) and maximizing the income. Do your research. Plan your blog using a similar map and you will find your blogging income providing you with a reasonable return.
By using some smart research and planning you can optimize your blog for maximum income.
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Category: Blogging Income
Writing by Brick Marketing on Wednesday, 9 of January , 2008 at 9:28 am Leave a comment
Blog marketing, and bloggers are media. The White House among other places now recognize bloggers as member of the media, hence blog marketing must be the media agent. No the question is how to capitalize on that point and to do it now before the competition discover this land mine.
On way to use Blog marketing is to build your email list through the blog, and also to have your blog become that email list. By encouraging your readers to subscriber either via RSS or email is one way to do that. But how to you grow the subscriber list?
1. Make subscribing easy-Attach a link to each of your posts with a subscription link.
2. Stay focused-Keep your postings limited to the subject of your blog. it is easy when using blog marketing to make one quick post about your souse, children or the weather and it changes the whole focus of the blog.
3. Offer a Bribe-It’s an ethical bribe, in the form of a free e-book, report, e-course or audio series. Typically this only works with email subscriptions tied to auto responders, because you want to condition delivery of the bonus on subscription. If you have a WordPress blog, use the free Feedvertising plugin to link to the download page for your free gift. Since Feedvertising links only show up in the feed (and not in the post), only feed subscribers will see the link and have access to the bonus.
4. Use viral e-books-This is a spin on the ethical bribe strategy, but instead you let other people give away your PDF e-book or even bundle it for sale with other products. The PDF in turn promotes your blog. Check out this post to see how I bundled my free Viral Copy report with a book that spent several days at the top of the Amazon bestseller list.
Dedicated subscription landing page-Create a page that is dedicated to nothing more than obtaining a subscription, and drive traffic to it from your blog, AdWords, or really any other source you want. You can even put it on a unique URL, and add in the ethical bribe strategy to increase signups. For more information on doing this with AdWords, read this article, and then this one.
Following these five steps will have your blog gaining subscribers quickly, provider you are using unique relevant content.
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Category: Blog Marketing
Writing by Brick Marketing on Wednesday, 9 of January , 2008 at 7:48 am Comments (1)
WordPress is a great program to run a blog on. Every time you write a new post or edit an old post, WordPress pings services you have listed. The problem is, if you are like me, you write a post; publish it; read it and say oh-oh, made a mistake - and go back in to make a few changes. Then you save it again. Some writers think safety first and hit ’save and continue editing’ frequently while writing or editing their post.
The problem is, once a post has been published, WordPress pings those services every time you hit that save button. This could create a situation where your blog gets accused of spamming. The only solution is to make sure your post is perfect before publishing - or use a WordPress plugin that pings without spamming.
There are a few WordPress plugins you could use including MaxBlogPress Ping Optimizer which is available from WordPress.org. MaxBlogPress prevents WordPress from pinging until you publish your post. You can edit as often as you require, the post will be pinged only once.
A previous post listed a variety of Blog and Ping sites that can be used to ping your post. You can just select copy and paste into MaxBloPress with the knowledge that each post will only be pinged the once
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Category: Blog Plugins, WordPress tips
Writing by Brick Marketing on Tuesday, 8 of January , 2008 at 8:45 am Comments (1)
Many organizations, both online and off line, are using blogs as a way to market their business. Your blogs content can be one of the most cost effective forms of marketing available. The following tips will help you create a blog that boosts your business and encourages your clients to come back, frequently.
- Provide reviews of your products or services. One of the benefits of using blog software such as WordPress is that you can create static pages. Write short reviews of products or services with links pointing to more in depth articles placed on static pages.
- Create staff profiles on static pages with links either from short articles or from within other articles. Customers often like to know who they are dealing with. Remember, when potential clients visit your website they do not get the same face-to-face contact that is available in an off line enterprises.
- Create ‘How To’ articles. How to articles help your clients get the best out of your product or services. Potential clients see the support that is available which may just make the difference between closing the sale or seeing them moving on to a rival.
- Develop a FAQ section based on client feedback. This can often save you time answering the same questions all the time.
- If you have off line store fronts or agents, write informative pages introducing each of those store fronts or agents including contact details.
- Use the blog as a record of news releases, company announcements or any other marketing activities. If you are running a competition, highlight it on the blog. Likewise if you are opening a new store or releasing a new product, use your blog to promote it.
The most important aspect is to place yourself in your clients shoes. If you were looking to buy, what information would like to have at hand? Keep your blogs content simple and straightforward. Ensure each article or page provides sufficient information without going overboard. Used effectively, your blogs content can boost your business and boost your client satisfaction levels.
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Category: Blog Content, Blog Marketing
Writing by Brick Marketing on Monday, 7 of January , 2008 at 5:53 am Leave a comment
In an earlier post we wrote about the benefits of Social Bookmarking. What if I told you that with the press of one button you could send your plog or each post to over 30 different social bookmarking sites? I have come across one tool that does it all for you.
Social Marker from socialmarker.com is a powerful little tool that can be added to the browser or inserted onto your blog - there is also a WordPress plugin available. For Social Marker to work you need to sign up to each of the sites listed. This will take roughly an hour if you wish to sign up to all 31 sites. If your like me, you have probably signed up for a lot of the sites already. You also have the option to select which sites you do (or don’t) want to include.
You will also need to install a tool onto your browsers toolbar or insert the buttons code onto your web or blog page. If you have the toolbar button in place then you only have to select the pages URL, press the button and away it goes. It takes 5 to 10 minutes and your post has been submitted to all sites. Installing the button enables your visitors to quickly submit your page as well.
Why use a tool like this? Social Bookmarking sites provide very quick back links to your posts. The more back links you can acquire the better your Page Rank is going to be. The added benefit of course is that your page or your post will be available to over 30 communities - instantly. If you get just 5 visitors from each of these sites, that is 150 extra visitors - all for 10 minutes work submitting your post. The following is the list of sites that you can currently submit to.
| |
Propeller.com
Slashdot.org
Digg.com
Technorati.com
Del.icio.us
Stumbleupon.com
Twitter.com
Reddit.com
Fark.com
Newsvine.com
swik.net
Connotea.org
Blinklist.com
Faves.com
Mister-wong.com
Spurl.net |
Netvouz.com
Diigo.com
Rawsugar.com
Bibsonomy.org
Folkd.com
Linkagogo.com
Indianpad.com
Plugim.com
Myjeeves.ask.com
Google Bookmarks
Jumptags.com
Wirefan.com
Tagza.com
Danogo.com
Ka-Boom-It.com |
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Category: Social Bookmarking
Writing by Brick Marketing on Sunday, 6 of January , 2008 at 8:08 am Leave a comment
There is nothing worse when surfing the blog network than to be faced with a mirror of your own blog, just with different content. If your blogging for fun then a public domain or free template will suit your purpose. In fact you may think it amusing to find your template being used elsewhere.
There comes a time however when you may need to think professional. For some blog owners, particularly corporate blogs, you have to start with a custom designed blog. If you are using a free template then at the very least you need to consider designing a header, or having one designed for you.
When considering your blog design don’t stop at what you want. It comes back to why you are blogging in the first place.
- think about what message you are trying to deliver,
- who your target audience is, and
- what it is you are trying to sell.
These are not exclusive. If you are selling a product or service then your blog design needs to make it easy for you to market your product to the right audience with, in all probability, the aim of getting them to click through to a sales or order page. This message may well be lost in a cluttered three column blog design. You may however be selling many different messages where the content is the attraction but the sales pitch is in the side bars - in this case a three column blog design would be perfect.
There are many blog and website services that can design blog templates at very competitive prices. Check out some of their work first. If the designer is a professional then they will generally have links to working pages that they have designed. You can see them in action; see them being used.
Approach the designer with a clear idea of what you are looking for; the layout, the header and any extra options like links to sales or checkout sites. Most importantly, make sure the end result is going to be a blog design that is usable by both yourself and your reader. Design is the first step to attracting and keeping your readers.
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Category: Blog Design, Blog and Website Services
Writing by Brick Marketing on Saturday, 5 of January , 2008 at 9:43 am Leave a comment
A lot of emphasis is placed on encouraging visitors to subscribe to your RSS feed, and why not? They may not visit every day and if you can persuade them to subscribe then they will still get to see your posts. There are however many other outlets where you can market your RSS feed that may actually bring more readers to your blog. Rather than waiting for them to come you and subscribe, deliver your feed to them.
Where Do I start: The best approach is to start with the major players. Google, Yahoo and MSN are probably the top three so by targeting them you will have your RSS feed made available to the vast majority of users. Once you have targeted those three, you can look at various pinging services that will send your feed to all the top feed providers.
Blogging Tip 1: If you don’t already have accounts with the following then sign up for one. They are free and only take a couple of minutes.
Having created these accounts, follow the directions on each account to subscribe to your own RSS feed. This has two effects. First, it forces them to spider your site to collect the RSS feed. Secondly, your RSS feed is added to their database and is then made available to other users. Over a period of time encourage any friends or relatives to also subscribe. This draws further attention to your feed.
Blogging Tip 2: Once your feeds are in the databases add link buttons. Visitors to your blog are then able to add your feed to any of the services that they belong too. The more subscribers to your feed the more these services will take your feed seriously.
Blogging Tip 3: There are many pinging services such as ping-o-matic that will ping (send) your feed to a variety of feed services. A simple search will provide you with a variety of pinging services. Use them to ping your new posts on a regular basis.
Once your feed has been indexed by Google, Yahoo and MSN you will start to receive traffic targeted at the keywords used in your posts.
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Category: Blogging Tips
Writing by Brick Marketing on Friday, 4 of January , 2008 at 10:15 am Leave a comment
WordPress is one of the most popular blogging engines in use at present. Over the last few months WordPress not only released an upgrade (2.3.1) but shortly before Christmas released an urgent upgrade, 2.3.2 to fix security issues.
Since the WordPress upgrade release, I have received numerous calls for help. It appeared that many users were experiencing strange problems and these problems in general related to the WordPress database. A little research and I discovered that the latest version of Wordpress utilized the database in a different manner to previous versions.
Generally speaking, the problem can be traced back to the WordPress plugins that had been installed.
Resolving the Problem - Before doing anything, check your plugins for any upgrades. Ensure they have been upgraded to the 2.3 version of WordPress. If after upgrading you still experience the problem you will have to dig a little deeper. The problem will most likely lie with one or more of the plugins that have not been upgraded. Disable each WordPress plugin that you have not upgraded - one at a time. After you have disabled the plugin, check to see if you still get the error. No error - bad plugin. You can now enable the other plugins that you had disabled - one by one, again testing for errors. If you get an error - disable that plugin.
Wordpress Tip to Prevent Future Problems - Problems of this nature can be prevented to some extent by first, reading the installation FAQ’s thoroughly. It is also a good idea to undertake regular maintenance of your WordPress blog. Maintenance should include the following:
- Backing up your WordPress blog on a regular basis
- Checking each of your plugins for updates on a regular basis
- Undertaking an analysis of your plugins to determine their value - if they do not provide any benefit to your blog - disable them
- Deleting plugins you are not using. WordPress still loads all plugins even if they have been disabled. Your blog will load faster if the unused plugins are deleted.
Finally, if, after disabling all plugins you still get the error message, the problem will lie with the theme itself. You will need to either find an updated version of the theme or install a new WordPress 2.3 compatible theme.
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Category: WordPress tips
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