Your old posts are a blog SEO goldmine if you know how to use them. These five tips will certainly make the most use of those old posts.
Tip 1: Whenever it is appropriate link a keyword back to an old post. This post relates to Blog SEO so I can effectively link to any of the older posts that relate to that topic. I am able to create three internal links just through this post.
Tip 2: I mentioned in a previous post that a lot of blogs waste their 404 Page Not Found error. Use the page to list your top posts.
Tip 3: Write a series of posts on related topics. This not only provides the opportunity to link each page, it has the added bonus of bringing your readers back.
Tip 4: Create static info pages that you can link to on a regular basis. Don’t forget to link to your About page when appropriate.
Tip 5: Make sure your sitemap is always up to date for search engines. Create a static site map for your visitors as well. While time consuming you can list every page which becomes another internal link.
Never underestimate the value of internal links. Whilst not as powerful as inbound links, internal links increase the value of the pages linked – a quick and easy blog SEO tactic.
