Blog marketing is a difficult task however it often a task that we make more difficult than it should be. A real trap with a blog site, or any web site for that matter, is to become blinkered in our view of marketing. We think internet therefore our marketing is through the internet.
There are so many blog marketing opportunities off line that are either not considered or are used ineffectively. Every document you produce, from letter head to envelope to business card should have your web addres and your blog address prominently displayed. I often see companies that have web and/or blog sites but the URL and details are in the finest print on their documents. It almost gives the feeling that they are ashamed or embarrassed to admit they have these sites. Even with online communication, how well do you promote your web or blog sites in the footer of your emails.
You can become quite inventive when it comes to off line promotion. I recently read an article regarding one blog owner who parked a vehicle with his URL plastered down the side near a busy highway. Considering there are probably over a hundred thousand vehicles using that highway, luring just 1% would be a significant increase in traffic.
If you can use every opportunity that comes your way, the off line opportunities are always going to be there. It is just a matter of seeing the opportunity, seizing it and capitalizing on it. Blog marketing off line can be just as successful as any on line campaign – often you are reaching a brand new audience. As the saying goes – don’t put all your eggs into the one (online) basket.
