Blog Marketing Through Your Meta Tags

Writing by Brick Marketing on Friday, 18 of January , 2008 at 7:15 am

Blog Marketing is a tricky business that most bloggers handle through social networking, blog directories or through social bookmarking sites. There are a lot of bloggers that buy ad space through various agencies such as Google. You can however market your site by simply changing one line in your header.

I read with interest how some sites have great blog SEO strategies. So great that they often appear in the top four or five for search results. Yet they don’t actually receive a lot of traffic from that position. The answer lies in what the person doing the search actually sees in front of them. Do they see an interesting description of the site, or just a list of keywords?

The TITLE meta tag holds the information that will be seen in the search results. If your title tag has been written to gain good search engine positioning, then it is probably key word rich and information poor. This can be changed without dramatically affecting your search engine position. When crafting your title meta tag you need to do it in such a way that it delivers a message whilst also maintaining keyword integrity.

Write a short marketing blurb. Go through it and see where your keywords could be placed. Think of the searcher as a potential client or customer that you are trying to lure through your door. The end result should be a short blurb that will attract the searcher to click whilst still maintaining some of your keywords. This is one simple blog marketing tip that could make a lot of difference to your traffic.

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Category: Blog Marketing

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