How To Optimize Your Blog For Maximum Income

Writing by Brick Marketing on Thursday, 10 of January , 2008 at 7:21 am

Blogging Income - some people want it - others steer right away from it. If you decide to look at blogging income options then there are several areas you must consider. Some of these options are:

• The type of advertising to include on your blog
• Where to place the advertisements
• What size advertisements

The type and placement of these ads are critical to the amount of blogging income that you can earn. Types of ads include:

• Adsense type units - Whilst Google are the best known there are many others including Yahoo and Bidvertiser. Google ads can be further broken into AdSense, AdSearch and Referral.
• Affiliate advertising. These generally require the placement of banners.
• Other pay-per-click (PPC) or pay-per-impression type ads
• Pay Per View video and audio
• Pay Per Post

Once you have selected the type of advertising you will use you need to think about the size and placement. The graphic on right, taken from Coolayla, shows the various areas on a blog page. You can think of your page as a piece of real estate with each area having a different blogging income capacity.

The red areas are the prime earning areas - they are also the area generally set aside for logos or banners. The orange section top center is also an area that generally makes a good return.

The most popular zone for ad placement and are the two yellow zones. The green zones have decreasing returns whilst the blue zone represents very poor blogging income potential.

The large pink area is your content zone. Advertisements can be placed here, particularly on internal pages where you can place the ads within the content, before the content and/or at the foot of the content.

How and where you place your ads is always a complex matter. You need to balance the look and feel of the blog, the readers comfort (which will affect their decision to return) and maximizing the income. Do your research. Plan your blog using a similar map and you will find your blogging income providing you with a reasonable return.

By using some smart research and planning you can optimize your blog for maximum income.

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Category: Blogging Income

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