Blog Design: Free Templates or Custom Made

Writing by Brick Marketing on Sunday, 6 of January , 2008 at 8:08 am

There is nothing worse when surfing the blog network than to be faced with a mirror of your own blog, just with different content. If your blogging for fun then a public domain or free template will suit your purpose. In fact you may think it amusing to find your template being used elsewhere.

There comes a time however when you may need to think professional. For some blog owners, particularly corporate blogs, you have to start with a custom designed blog. If you are using a free template then at the very least you need to consider designing a header, or having one designed for you.

When considering your blog design don’t stop at what you want. It comes back to why you are blogging in the first place.

• think about what message you are trying to deliver,
• who your target audience is, and
• what it is you are trying to sell.

These are not exclusive. If you are selling a product or service then your blog design needs to make it easy for you to market your product to the right audience with, in all probability, the aim of getting them to click through to a sales or order page. This message may well be lost in a cluttered three column blog design. You may however be selling many different messages where the content is the attraction but the sales pitch is in the side bars - in this case a three column blog design would be perfect.

There are many blog and website services that can design blog templates at very competitive prices. Check out some of their work first. If the designer is a professional then they will generally have links to working pages that they have designed. You can see them in action; see them being used.

Approach the designer with a clear idea of what you are looking for; the layout, the header and any extra options like links to sales or checkout sites. Most importantly, make sure the end result is going to be a blog design that is usable by both yourself and your reader. Design is the first step to attracting and keeping your readers.

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Category: Blog Design, Blog and Website Services

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