Marketing Pilgrim blogged about an organization calling itself Blog Council. The Pilgrim is dead on regarding its interpretation of the Council. They don’t seem to be too qualified to what they say they’re going to do. Here’s a sample of their own blogging philosophy:
“Major corporations use blogs differently while abiding by the same rules and etiquette,” said Blog Council CEO Andy Sernovitz. “Individual and small-business bloggers don’t face the same issues. For example, we still need to deliver a responsible and effective corporate message, but we need to do it in the complicated environment of the blogosphere. We have to speak for a corporation, but never sound ‘corporate.’ And we have to learn to do it live, and in real-time.”
In other words, it’s business as usual for the world’s mega corporations. Corporate speak is more important than honesty or authenticity. And since Blog Council has published an entire two blog posts since December 5, they can be trusted to discuss the ins and outs of blogging. And those two blog posts amount to nothing more than an FAQ and a “Hey, we launched a blog.” Their first mistake? Publishing an FAQ on a blog for an organization that no one has thought enough about yet to ask any questions. Which tells me that they just made them up.
From the FAQ:
We will also serve as a voice for corporate blogging. Companies will be blogging, but we will do it differently than personal or small business blogs. There is no one “right way” to blog.
They’re right about that. There’s no one “right way” to blog. But there are a lot of wrong ways to blog and if you want to avoid them you’ll do yourself a favor by choosing a guide who has some experience in blogging.
