When it comes to blog marketing, there is more than one way to make it happen. The tools in your blog marketing arsenal should all work together and to be successful at blog marketing is essentially to be successful in marketing your business. Your blog really needs a business plan of its own, separate from your overall business plan, but the two do need to fit together.
Blog marketing consists partly of the content and how you package it, but it’s more than just content. You’ve got to actively drive targeted customers to your blog so that you can sell them on your services. Here’s a list of blog marketing tools that you can use to be more successful in driving traffic to your blog:
- SEO
- Social bookmarking
- Social networking (Facebook, LinkedIn, MySpace)
- Forum posting
- Blog trackbacks
- Commenting on other blogs
- Blog directories
- Articles
- Search engine marketing
- Banner advertising
- E-mail marketing
As you can see, there are a lot of options when it comes to blog marketing. You can use any of these tools to drive traffic to your blog, but using multiple tools in tandem will produce the best results. Once you get people to your blog, however, it’s up to you to close the sale and/or get them to your website.
