Are All Wordpress Templates Created Equal?

Writing by Brick Marketing Staff on Monday, 22 of October , 2007 at 8:36 pm

Certainly not. As with web design, blog templates vary as far as the look and feel of your blog. You should choose a template that matches the mood of your blog. By that I mean if you are writiung a hard-hitting news blog you might pick a different theme than someone writing about celbrities, jewelry, or fashion.

Simple enough, so I won’t go further into the design aspects of your wordpress template. But are all wordpress templates equal when it comes to functionality and search engine optimization?

No and no. Many wordpress templates stop allowing you to create more categories after a certain number. Many wordpress templates have other functionality issues that interfere with proper blog management, such as not allowing you to put your links into categories in the sidebar and making all of them appear under blogroll.

Some wordpress templates have too many files and the size of those files is huge in others. Both equal bloated code. I’ve found simpler and lighter is almost always better for seo purposes.

You need to test several wordpress templates before choosing the one you are going to use. Personally, when setting up a new blog, I find 6 templates I like for that blog. Then I test each one to see if it functions the way I need it to.

Remember, just as with website designers, wordpress template designers may not have any experience with seo and are more likely to be interested only in what the blog looks like.

So all wordpress templates are not created equal.

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