Making lists of blog tips seem to be a favorite of bloggers who talk about blogging. Why? Because lists make it easier for readers to absorb the information you are giving them.
I found this post at www.fastpitchnetworking and thought it was interesting and broke it down into a list;
(Referring to different types of corporate bloggers) Wright(2005) suggests that there are seven personality types,
1. Blogs that advise, analyis or place authority on the industry or topic run by ‘Barbers’ who are candid about their work and are impartial.
2. ‘Blacksmiths’ who come from inside their firms report news and build relationships. Software developers are blacksmiths.
3. ‘Bridgers’ who connect people and draw new customers.
4. ‘Windows’ who provide internal news, and address complaints and problems.
5. ‘Signposts’ who identify valuable resources and information while offering little opinion.
6. ‘Pub’ bloggers who meet in communities and discuss shared topics.
7. ‘Newspaper’ bloggers who report facts, but post very few opinions.
Now, keep in mind they are talking about corporate bloggers here. Bloggers who either work directly for a company or that have been hired by a company to do their blog. I think they have identified the different types well, but they have missed a couple that I would add.
Think outside of the box when creating blogs for your company. Identifying your target audience is of course important to all aspects of your business, so you should know who your target audience is already.
8. ‘Entertainment’ Set up a blog that entertains the same audience that you target in your business. You will attract the same target sudience and get them to like you. People buy from people and businesses they like.
9. ‘Special Offers Blog’ Set up a blog that has contests and giveaways that your target audience will be attracted to.
These are just two ideas you can use for your company blog. They are not the “standard corporate blog”. Most bloggers out there who give advice about corporate or problogging get stuck with a standard way to do things for companies and use the same stale approach over and over again.
Think about what will attract your target audience and find a way to tie your company to what they want rather than trying to use your blog to ram your products down their throat and you will win every time.
Wright(2005) goes on with ten tips for corporate blogging: “Be real”. “Be passionate”. “Write often”. “Link lots”. “Leave comments on other blogs”. “Have fun”. . “Push the envelope”. “Ping”. “Use feeds”. “Create meaningful titles”.
I’m not going to add to that.
