Blog Post Writing Tips

Writing by Brick Marketing Staff on Friday, 19 of October , 2007 at 8:12 pm

A lot of information is out there about how to write a good blog post and I’ll likely repeat some of them here. But for new bloggers, this information is helpful. Even some of us who have been blogging for a long time forget the basics.

1. Bold Text or enlarge Subheaders in a long blog post. People forget to do this all the time. Maybe you don’t start out to write a long blog post and it just becomes one. Go back and create some subheaders and bold them or enlarge the size of the font.

In brackets you can use FONT SIZE=”+3″ COLOR=”RED” or you can use +1 or +2 or gray, black, greeen or whatever text color you want.

Make parts of your article stand out for those who are just scanning the article for information they might find useful to them. It also breaks it up and makes the post more readable.

2. Short Paragraphs. On the web, short paragraphs are much more readable than long ones. Another point is that when the next paragraph is short, the reader will feel like reading at least one more paragrah. They will continue to do that all the way down the post.

If that next paragraph is long, they feel it’s a good time to stop and go onto something else. If you really want them to read the whole blog post, use shorter paragraphs and make it easy to read.

3. Use bulleted lists to organize your content. Lists are easy to read and readers like them. It makes topics easy to understand.

4. Spelling. Here I’ll probably give you different advice than most people who give blog writing tips. Everyone says you need to check your spelling and that people won’t read your blog or take you seriously if there are misspelled words in your blog post.

I disagree for many blogs. If you are writing a blog having to do with writing etiquette or how to write business letters or something academic, you do not want to have any misspellings. Your readers will definitely point them out to you.

However, in targeting keywords for ppc, people actually pay for misspelled words that users type into the search engine so their ads will show up. Why? Because not all users or readers of your blog are perfect spellers either.

If you misspell a word, it’s likely someone else out there misspells it the same way you do. They might find their way to your blog just because of that misspelled word.

Now I’m not telling you to go out and purposely misspell words on your blog. I’m not telling you not to read over your blog post to see if there are some obvious errors you can fix.

I’m just saying relax. If you misspell a word every now and then, it is not the end of the world and it doesn’t make you a bad blogger.

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Category: Blog Content, Blogging Tips

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