Blogging Every Day

Writing by Blog Marketing Journal on Sunday, October 7, 2007 Comments (4)

Judith Harlan was nice enough to stop by and comment so I decided to go read her blog as well. Judith is doing some of the things that makes a successful blogger. She says she is new at blogging, but I see a successful blogger in the making. What is she doing right?

1. She is reading what other bloggers are writing on their blogs. I cannot tell you how many times I see good writers start their own blogs and don’t spend any time reading blogs before they get started. Reading blogs will teach you more about how to be a successful blogger than all the tutorials and books you can ever buy.

2. She is keeping her posts short and interesting for her readers. Unlike long-winded bloggers like me, she keeps her posts short enough so people want to read more than one post. Yes there are different methods in blogging. Since I’m long-winded, you need to come back every day. lol. I could read Judith’s blog once a week and keep up. But that is a good thing. Someone new to her blog can catch up quickly.

There is one post on Judith Harlan’s blog I do want to comment on here though and trackback to her post there. It’s about to blog every day or not to blog every day.

Just when I’m convinced that the gurus are right — you’ve gotta blog every day if you want your voice to be heard in the blogosphere — one of the top business bloggers breaks the rules.

Debbie Weil, who wrote the book on corporate blogging (The Corporate Blogging Book), is blogging less. Why, you may ask, would a leading blogger and marketing expert cut back on blogging?

Stay convinced Judith. Blogging every day is essential to 99% of all bloggers who are not Debbie Well. Just because Debbie sets all of us lowly bloggers a bad example doesn’t mean any of us should follow. If you can establish a reputation and your name is well known enough, you might think it’s ok to do whatever you want like not blogging every day.

But, the fact is, your readers expect you to have something new when they revisit your blog. It’s your blog. You really can post as little or as much as you want. But if your readers keep visiting your blog and don’t find anything new to read, they will lose interest. That is a fact. Remember not everyone uses a reader. Some actually visit the blogs they like.

Technorati and other blog search websites also lose interest, dropping you below those who are posting more often. Maybe Debbie has arrived and doesn’t feel the need to post every day anymore. That’s of course entirely up to her.

She could be giving a guest blogger a chance to get well-known and keep her blog up-to-date at the same time.

For me, I’ll keep posting daily. I’ll keep advising others to post daily too. I love the way Judith put it best.

maybe that indiscriminate blogging is what got bloggers their rep amongst non-bloggers as narcissistic diarists blogging about what they had for breakfast.

If you are setting up a business blog and it isn’t just a hobby or your diary, I think Judith’s message is that you need to post daily.

Visit Judith’s blog. She has some good stuff to say.

Comments (4) Category: Blogging Tips

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4 Comments

Made Monday, 8 of October , 2007 at 10:41 am

Well, Good Monday Morning! This “blog a lot” topic just keeps resurfacing. Thank you, Nick, for discovering my blog and for your INSIGHTFUL and very kind critique, and also for taking the subject to another level.
The topic comes up in almost every discussion I have w/ clients. “How much MUST I blog?” And here’s a thought I’m exploring with some of them.
Some do not seek national exposure. Some want to be a big part of the regional scene and conversation only. Maybe that takes a different approach to marketing their blog? Less SEO and more direct e-marketing to drive their clients and potential clients to their sites? Maybe it’s using the blog as a hybrid, both weekly newsletter (tips) and blog with a monthly e-newsletter to bump it?
We’re experimenting with individual approaches on all this. An offshoot of the same topic of blogging every day. Thanks again, Nick, for bringing the topic back to the surface. It’s a big one. I have lots of questions, answers not always apparent.
yours, Judith

Comment by Brick Marketing

Made Monday, 8 of October , 2007 at 2:17 pm

Hey, Judith, even when I go to a seafood restaurant or a mexican restarant, I’m the guy thta orders the combination plate.

Yes, you can use newsletters and other tools in your marketing strategy. I suggest it to everyone. Blogging, newsletters, article marketing, press releases, web directories, social bookmarking, and even offline promotion are all great marketing tools.

The only thing I don’t suggest is that they do less of one thing in order to do the others. In other words, even if my client was doing all of the above, I would still suggest the blog be updated every day.

I really love this topic. Search engine saturation is improved, link popularity is improved, and more fresh content is added to your blog or website by blogging daily. More people find your blog posts due to the number of posts you make.

Natonal, local or global exposure, it doesn’t matter. McDonalds sells more hamburgers because they advertise more. More people drink coca cola than pepsi because they advertise more.

Every blog post is another page created. Think of them each as an ad in context with the above analogies. If I advertise more than the next guy, more people will find me.

Comment by Judith Harlan

Made Monday, 8 of October , 2007 at 7:15 pm

You are one energetic guy! I’m a writer, so I love doing all the marketing you’re talking about and will use what we’ve been hashing out today to encourage my non-writer clients to link, repurpose, and get that combination plate going.

Comment by Brick Marketing

Made Tuesday, 9 of October , 2007 at 10:01 pm

I’m looking for your blog to become very successful Judith. come back often!

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