Are You A Cheapskate? - Part 3 - Advertising And Content

Writing by Brick Marketing Staff on Friday, 5 of October , 2007 at 5:38 pm

This is the last of the are you a cheapskate series. I’m sure you’re glad by now.

Let’s start with the content on your blog. If you write your own blog, you may wonder what this has to do with you. However, it needs to be noted that the more often you post to your blog, the better results you will get.

Many blog search places like Technorati serve up the “most recent” results related to the keywords a searcher types in there. That means if you have not posted for awhile you will be buried under all those who have used your keywords and blogged more recently.

In part 1 of are you a cheapskate, I mentioned sweat equity. This is where that comes in. You need to post no less than once per day if you want to be found in places like technorati.

Many bloggers, who also may be targeting the same keywords as you, are posting 2, 3, 4, or more times per day to keep their blog current. So how can you compete with that? Especially if you blog less than once per day?

How do you find the time to blog more than once per day? Invite a guest blogger to post on your blog. There are a lot of bloggers who will post to your blog for a link back and a little recognition. Ask people who comment on your blog. Ask bloggers whose blog you read and like.

Another way is to hire a blog content provider. Pay bloggers to post daily to your blog. Make sure they know how to target your keywords. Make sure they post about things you want them to post about. Give them instructions. A professional blogger can help you keep your blog up-to-date if you don’t have the time.

You may spend a little money, but it pays off in the long run. Your readers will keep coming back if there is new content all the time. They will get bored with your blog if there is not. After all, there are thousands of blogs that are updated more often that they could be reading.

Now about advertising your blog. Again, a little of your time is required first. There are a lot of blog directories you could be listing your blog in to get more traffic. You have to invest the time to do it is all. Most of them are free.

Using places like feedburner that make your blog’s feed available to more people will help you get traffic as well. You have to invest the time there and make your blog available through all of these mediums.

Now, about money and advertising for your blog. You need to create a budget. Decide how much you are willing to spend to advertise your blog. All the free services are great, but buying the right ad on the right website can bring you in extremely targeted traffic that can convert to click-thrus or sales.

You may want to use adwords or yahoo sponsored ads to bring in more traffic. It doesn’t take that much money to get started, but you have to be willing to invest a little if you are doing this as a business or a profession.

This series wasn’t meant to belittle anyone who is not doing this professionally or anyone that does not have the money to get started. It is just meant to make sure you know that just like any business, blogging takes a little money to make some money.

The more money and time you put into your blog, the more it will pay off.

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Category: Blog Content, Blog Marketing, Blogging Income, Feedburner

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