Are You A Cheapskate? - Part 2 - Webhosting For Your Blog

Writing by Brick Marketing Staff on Thursday, 4 of October , 2007 at 11:31 pm

I know calling people cheapskates sounds a little harsh, but if you are being pennywise and pound foolish, you need to rethink your blog marketing strategy.

Yesterday we talked about domain names in part 1. Today, in Part 2 we will go over blog hosting.

First let’s talk about free hosting for blogs. Blogger.com, Wordpress.com, and others will let you set up your blog on a subdomain of their domain name at no charge.

Remember the phrase there is no such thing as a free lunch. Free hosting for your blog may sound like a good idea but there are some serious drawbacks to using a free host.

1. You have to abide by their terms of service. That means they get to make the rules about what you can or cannot do on your blog. While you may have never had a problem with your blogger blog or your blog at wordpress.com or other freehost, it does not mean you will not have one in the future.

What if they decide to change their terms of service? They do not have to notify you of anything. The rules can change without notice. They can say you can’t have any advertising except adsense. They can say you cannot blog about google or wordpress. They can say anything they want because they make the rules.

With your own domain name and hosting, you get to write your own terms of service. You are in charge. You make the rules.

2. Web surveys have said publicly that 70% of the blogs on free hosting like blogger.com are spam blogs. Likely you are in the 30% of legitimate blogs, but you are associated with the spam blogs because you are on the same hosting.

Almost all spammers are going to take advantage of free hosting services. They do not want to spend any money they don’t have to. They are not investing in their business. If you are blogging professionally, you should be willing to spend money on a real hosting service for your blog.

3. Free Blog Hosting is inferior to the web hosting that is available to you. There are good hosting services out there where you have more control over your blog. FTP access for one. The ability to alter the htaccess file, permissions, etc. allows you to do more things with your blog.

4. There is no “flagging” when you have your own domain name and hosting. On blogger.com, anyone can flag your blog as spam. Anyone, including your competitors can do this. It can be just their opinion. Some people believe that any blog with any commercial purpose at all is not a legitimate blog. They will flag you because they believe they know what you should be doing on your blog.

When you get flagged, blogger.com can shut down your blog and lock you out until they have a chance to review your blog to see if it is spam. It is not innocent until proven guilty. They lock you out and you have to respond to them to ask for a review so you can get back to blogging. If it has not happened to you, it does not mean it won’t. It does happen to legitimate bloggers. Go to google groups about blogger and see all the people posting about being locked out of their blog.

At wordpress.com you can be shut down if they think your blog is too commercial. They will tell you, your blog is not a “legitimate” blog. So the admin people at wordpress.com have decided what is or is not a “legitimate” blog. If you do not conform to their idea of a “legitimate” blog, then they can shut you down. Again, on free hosting, you have absolutely no control.

Now enough about why free hosts for your blog is a bad idea. What about those of you who want to pay for your own webhosting? How do you choose the right hosting service for your blog?

Of course every business, including those whose business is blogging, has a budget they have to work with. But finding the cheapest hosting for your blog is not the answer. Hosting is a very important decision.

Hosting can even affect your seo. If your blog loads too slow, this does have an affect on how well you do in the search engines and on your visitors. Those of you who have been blogging a long time also need a lot of room for all those old posts and images you have used in the past.

Don’t be cheap when choosing a host for your blog. Every business has to have some investment to be really successful. Choose the best host for your blog and consider it part of doing business on the web.

The ultimate goal is to have your own dedicated server where you choose all the options you want your hosting to have. This can cost you as little as $200 per month and as much as $500 per month, depending on the level of hosting and service you want.

If you own or manage a lot of blogs, you definitely should be on dedicated hosting. You can assign seperate IP addresses for each blog and with some you can even choose to have a different c class for each blog you own. That means when you link one blog to another, the links will have more value.

If your busget will not allow you to go with dedicated hosting, you still need to make sure your host has certian features. And do not think because you recognize the name of the company that it is automatically better than other hosting services. GoDaddy is huge, but they are not a hosting service I would use for any blogs.

1. Shared hosting plans, especially from companies that host thousands of websites, sometimes means your blog is never truly in one place. It is served up to viewers from whatever machine has the most available bandwidth at the time.

I’m not techie enough to explain it fully, but suffice it to say, some shared hosting plans that move you around from server to server depending on their current load are not the best option. Some smaller hosting companies are better options simply because they don’t need to move you around. They don’t have the same bandwidth issues.

2. Customer Service: There are level 1, 2, and 3 techs at many hosting companies. Level 1 techs are the guys that answer the phone and when you tell them your problem, they type it into their computer and it gives them a pat response that was already written for them to say. An dmost of the time thye just say, it must be a problem on something you did because everything is fine with our hosting.

When they have no pat response, they send you to a level 2 guy that knows how to make some changes on your server and that person tries to resolve the problem. If he can’t and you are being too difficult, like making them do actual work instead of playing halo 3, they send you to a level 3 tech.

Level 3 techs are supposed to be able to do anything to the server that needs to be done. The problem is that it takes you an hour on the phone to get to one because you have to go through all the people that don’t know how to fix your problem before you get to this person.

There are some hosts that actually allow you to choose whether you have a level, 1, 2, or 3 problem and you get right to the person you need to deal with. They are rare with most hosting plans, but more readily available with dedicated hosting.

3. Windows Hosting: If you want your hosting to be worse than your operating system, you can always go with windows servers. Everytime you hire a coder to do anything, it will cost you more money. This is not an option for blog hosting in my honest opinion.

4. Databases: One question you need to ask your hosting company is how many mySQL databases can I have? You need one everytime you set up a new blog so make sure you have the capability of doing so, even on subdomains if you want to at some point.

5. Bandwidth: This is where they get you. First of all there is no such thing as unlimited bandwidth. If you are checking out a hosting company and it says unlimited bandwidth, they are lying to you. Go check out another hosting service.

A blog should not have any bandwidth issues unless you are getting 100,000 uniques per day. Make sure you check what happens if you go over your bandwidth allotment though. Do they shut down your blog with a page that says exceeded bandwidth or do they charge you an exhorbitant fee for the overage? You need to know this. The more bandwidth they offer, the better, but again, there is no such thing as unlimited bandwidth.

6. Storage Space: Web hosting companies love to tell you about all the storage space they will give you while they give you very little bandwidth. bandwidth is much more important. You really do not need near as much storage space as most of them offer to you unless you run a photo or music downlaod type blog. So don’t be too impressed by storage space. They sell way more storage space than they have because they know that rarely will anyone actually use all of their storage space anyway.

The bottom line is do not be cheap when choosing a hosting service for your blog. Choose the host that provides everything you need and one that provides good service.

Part 3 of Are You A Cheapskate will be about advertising and paid inclusion.

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