Blog Marketing Journal


Monthly archives for October, 2007

Free Blog & Website Services Are Out There



You’ve picked the template, got your blog set up, chosen the direction of your content, but once you’ve launched, how do you know how people are finding you?

Just about every web host gives you some simple statistics software with your account, but they aren’t always the funnest things to read.  You need something a bit more graphical, and you really can’t go wrong with something like Google Analytics.

You just set up your account, insert a bit of code in your page, and the service tracks just about every thing you can think of in the way stats.  How long they stay on your site, what they read, how they arrived at your page, and more.  It is well worth your time to set up and study every so often.  When you see something working, don’t beat it to death, but you certainly can do follow up posts.  Over time you’ll get a feel for what works before you even write a word.

Posted in Blog and Website Services - Tagged Free Blog & Website Services Are Out There
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Who Is Your Blog Content For?



I mentioned the other day how you need to make sure to design your blog for as many users as you can. This doesn’t apply to just your physical design though, you also need to do it with your content. Who are you writing for? Who are you targeting? What do you wish to accomplish?

If your blog is a corporate tool, then you need to set guidelines for what can and can not be discussed, and it needs to be written in stone. You need to avoid controversial subjects, and you need to always portray a professional image. The drawback to this tact is that it can get mind numbingly boring for the writer, and the reader, fairly quickly.

There are ways to be corporate, but still have some fun. Switch your posts up by having one to two days a week be about business, have a day for fun, and make up the rest of the week talking about news stories that impact your industry. The whole point is you have to keep things fresh and engaging. If you just talk about the widget your company came out with over-and-over, your readers just won’t even bother looking at it after a little while.

Posted in Blog Content - Tagged Who Is Your Blog Content For?
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