Some people don’t really think of what they write into their blog as blog content. Most people who blog do it because they enjoy it. They write about their topic naturally and try to engage their readers. They do not worry so much about optimizing their blog posts for keywords.
This is perfectly okay. It all depends on what you are blogging for. If it is your personal blog of random thoughts and ideas, maybe you do not care about how well your blog ranks in the search engines.
But if you blog to make money, you are concerned about ranking well and this post is about optimizing your blog posts for the search engines.
I still dare anyone to prove to me that they know the exact percentage of text on a webpage or in a blog post that should be keywords. I don’t believe anyone other than a few google insiders could know that. They work for google and aren’t about to tell us.
Your first objective is to write content into your blog post that engages and interests your readers. Optimizing the content on your blog comes second to this. Getting a lot of people to visit your blog does no good if your blog content is obviously written more for the search spiders than for your readers.
The method I like to use is to first write my blog post for my readers. Then go back over it to try to catch all the misspelled words, reword what doesn’t sound good when I reread it, and to see if there are places I can insert my keywords without bordering on spam.
By doing this, the blog post is more natural. You will naturally use your keywords and keywords related to your topic by posting about your topic. If you just write each post with a key phrase in mind for that post, you will find ways to use it without going overboard with it.
Another thing on blog content. You can optimize each blog post for just one key phrase. Each blog post becomes a page. So each time you blog, you are creating one page that is optimized for that one key phrase. The next day, target a different key phrase, and so on and so on.
You will soon find you are optimizing your blog content while still remaining interesting to your readers. It becomes second nature.
The bottom line is that of course your readers come before seo, but you do not have to sacrifice quality blog content your readers will like in order to optimize your blog content.
