Be Original On Your Blog

Writing by Brick Marketing Staff on Thursday, 20 of September , 2007 at 5:01 am

There are a ton of bloggers who have gotten into the habit of posting about what everyone else in the blogosphere is doing every single day.

Do you want to be the one that is reporting what other bloggers are doing on their blogs or do you want to be the one others are talking about on their blogs?

Be original. I’m not saying that you should never talk about things that are being written or done on other blogs. However, if the majority of your blog posts are about what other people are doing, you may want to rethink why you started a blog in the first place.

We all want our blogs to be successful. We all do blog marketing, blog pings, blog trackbacks, blog directory submissions, blog seo, etc. etc. etc. So we work hard to promote our own blogs.

Then why would we want to do all of that work just to send all of our readers elsewhere? Be the one doing something that people talk about on their blogs, not the one promoting everyone else.

Spend at least as much time planning original things you can do on your blog as you spend marketing your blog. Make it unique. Make it interesting. Get people involved in what you are doing. Invite guest bloggers. Do interviews. Add a bunch of pictures and videos. Come up with a whole new look and feel for your blog once in awhile.

Get people excited about things you are doing on your blog. Write your blog posts in such a way that you inspire people to do something. Motivate them. Make them Laugh. Make them Mad. Make them Sad. Make them Happy. Make them Love you. Make them Hate you.

Cause them to have an emotional response to your blog and they will keep coming back for more. It doesn’t matter which emotion you cause them to feel. It only matters that you make your readers feel SOMETHING!

The definitive way to make sales is to cause emotion by using emotional trigger words like love, hate, sad, angry, hate, etc. “Don’t you HATE when that happens?” Don’t you just LOVE this?” Doesn’t this make you ANGRY?” Good sales people will tell you these triggers do work.

It is no different if you want to cause a reaction from your blog readers. Use those triggers in your post. Be controversial. Have a call to action. In every blog post, ask or tell your readers to do something. Ask them to click a link, write their congressman, make a comment, buy a product, see a movie and come back and post a review, something, anything, but you need to have a call to action.

If you want a successful blog, you need to do the following;

1. Be original.
2. Cause a reaction or emotion in your blog posts.
3. Have a call to action in every post.
4. Be creative.
5. Don’t make too many posts about what others are doing. get them to post about what you are doing.

There are a lot more things that could be added to that list. And it does not aply to everyone. Some blogs may be setup exactly for the purpose of reporting what others are doing and that’s ok. But for many of you, this blog post should hit home and make you look at your blog again to see how you can be more successful.

Happy Bloggers are good bloggers. Enjoy yourself. Don’t worry about what other bloggers think about the way you blog too much. It’s your blog. If they get Angry because you do it your way, too bad for them. It would be a Sad world if all bloggers always did the same thing.

Now, I’d Love to hear your comments about this blog post. Tell me what you think makes your blog stand out from the crowd. Help others by posting about ways they can be more creative on their blogs. Let’s all get original!

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Category: Blogging Tips

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